Ghost Writing

Your Company Has Thousands of Websites, Not Just One

In his long-celebrated article for Wired magazine, Chris Anderson described how online retailers were revolutionizing their business models by leveraging The Long Tail.  Rather than simply relying on a few blockbusters, companies like  Amazon, Netflix, and Google – unconstrained by the limitations of brick-and-mortar showrooms – generated far more revenue by giving consumers the power to purchase thousands of niche products and titles.  Read more…

Social Business: What’s In It For Me?

Last week, we examined how social business optimization (SBO) can help your company shape your online brand by leveraging the employee-owned websites that position and re-position your corporate identity on daily basis. For medium to large size organizations, this could be thousands if not hundreds of thousands of sites. Read more…

Social Business vs. Social Media Policy

Just a few short years ago, the early adopters in the social space were those companies who had a social “media” policy – or had borrowed one that they tailored for their own needs from IBM, Intel and other leading-edge companies (note: “tailoring” often just meant doing a “find & replace” to change company names). And still, these organizations were some of the first to attempt to provide swim lanes for their employees to guide acceptable social networking activity. Read more…

Is Your Company Social or Antisocial

Beyond all the factors that influence how a company interacts in the marketplace, social  technologies have provided everyone with an equal playing field and platform to help organizations grow and thrive as social businesses. It’s easier now more than ever for social businesses and social people to create, capture, and engage customers, prospects, employees, and other stakeholders using tools like LinkedIn, Facebook, and Twitter. Read more…

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